01 / APPROACH
Advertising and a conversion-focused page
We separate campaigns by service, property type and actual service area. The landing page explains the process, information required and scope of the offer. The client publishes timelines, capacity, technical specifications and any subsidy claims only after checking they are current.
↗Property+Scope+Consultation
02 / APPROACH
SEO: content built around customer decisions
Content draws on actual services and questions: refurbishment or new build, the delivery process, site preparation, servicing and maintenance. References can show a specific project with the client's consent. We do not simply swap location names in identical copy.
↗Customer questions+Useful content+Search visibility
03 / APPROACH
GEO: clear information for AI search
Technical explanations need traceable sources, an update date and a clear distinction between general guidance and a proposal for a specific property. Specification tables and short answers help people compare offers.
↗Accurate information+Context+Trust