01 / APPROACH
Advertising and a conversion-focused page
The creative shows the actual place or itinerary. The landing page adds dates, capacity, included services and booking instructions. We assess advertising by bookings or relevant enquiries, depending on what the system can reliably measure.
↗Place+Date+Stay
02 / APPROACH
SEO: content built around customer decisions
Content connects a destination or location with a specific offer. Access, facilities, seasonality, restrictions and answers to practical questions all matter. Photos need supporting text; someone needs to be responsible for keeping prices and availability up to date.
↗Customer questions+Useful content+Search visibility
03 / APPROACH
GEO: clear information for AI search
For every stay or tour, we want clear information: where it takes place, who it suits, what is included and how to book. We do not reuse outdated offers simply because they contain a popular destination name.
↗Accurate information+Context+Trust